Professional headshots usually aren't on the priority list when it comes to all the business expenses any business owner faces but they are useful and valuable in a variety of ways. In general, it's helpful to have one on hand even if you aren't sure where all you want to use it yet.
Add to your business website: As a business owner, adding a professionally taken headshot adds a nice polish to your website, especially when coupled with information about your experience and the business itself. It’s an easy way to help your audience connect with you and personalize your brand
Social media and professional network profiles: A picture is worth a thousand words, a first impression launched a thousand ships…or something like that. Either way, spiff up your social media with a photo showing you adulting.
Newsletters or business mailers: Add a headshot to the bottom of your newsletters or business letters with a short note of signature.
On your business card: Bring the personalization of your brand to your pocket for easy distribution. Handing over a card with your picture included after meeting in-person helps the customer remember you, or recognize you if meeting after receiving the card. Excellent for service businesses.
In your business email signature: Email signatures that include your website, phone, email, name and title, are all helpful for building customer relations and making it even easier for those you interact with to share your details with others. Add your headshot to your email signature to make a type of digital business card.