4/29 @ 6:30pm ~ eCommerce Marketing: Getting Discovered To Build Audience & Sales

Happening on Tuesday, April 29th at 6:30-7:45pm. RSVPs are open on GRO Greater Eventbrite page.

In this final class in our series we’ll focus on how to get your products discovered and expand your audience.

While there are many avenues and opportunities with eCommerce marketing, we’re going to focus on basics versus building complex ad strategies or more advanced tactics.

Topics covered include:

• Taking stock of the assets and channels you have to work with
• Marketing within seller-platforms
• Mailing lists and building followers
• Driving traffic to your website and key areas to focus on
• Why knowing your data is important

Catch up on prior classes on the GRO Greater YouTube Channel.

Instructor Bio:

Before creating The Bitter Housewife (https://thebitterhousewife.com), Genevieve Brazelton developed a diverse background, beginning in the restaurant industry at 16 and advancing into the media sector after earning her Masters. She held roles as an Associate Editor at Wine & Spirits Magazine and later, as a PR and Marketing Strategist in the food and beverage industry.Her extensive experience and instinctive understanding of flavors enable her to produce balanced, accessible bitters using all-natural ingredients. Genevieve excels as a branding and marketing specialist, focusing on simplicity and inclusivity to ensure both her products and messaging are approachable.Today, Genevieve uses the expertise that fueled The Bitter Housewife's nationwide success to assist early-stage food companies. Her specializations in branding, messaging, and marketing strategy are instrumental in guiding these startups on their growth journeys.